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The internet offers endless possibilities for making money and solving people's problems: infographics, blogs, videos, and the like. In this sense, knowing how to create an e-book is a creative way to undertake and attract a segmented audience.

So, if you believe that content production is important for capturing leads for your website development service business, it's time to put this idea into practice.

After all, this format is fundamental for digital marketing strategies, mainly because it increases brand authority and conversions.



To achieve these goals, the ideal is to produce rich content that encourages the public to learn more about your company. Continue reading the article and learn how to create a quality e-book based on the following topics. Check it out!

In addition to transforming existing books into physical format, the idea of ​​an e-book is to enable the publication of new content in the digital medium.

In other words, it's a great opportunity to publish guides that are more in-depth than blog articles and make the content available in PDF format to the company's target audience.

How to use e-books in digital marketing strategies?
Before you even know how to create an e-book, you need to understand how to use the material in your marketing strategy. This helps you to define the language and type of content you use.

There are two main ways to use this digital publishing format: lead capture and infoproduct sales . Understand how each strategy works:

The idea is to create a sponsored landing page to reach a larger audience. It will contain information about the content, so that the user is encouraged to download it.

However, the content should not be made available in a simple way. In order for the visitor to download the e-book, ask for basic information, such as name and email. This way, you will capture leads accurately.

Then, with the email addresses collected, outline email marketing strategies to nurture leads and take them to the bottom of the purchase funnel. This way, they are closer to conversion.

Keep in mind that you must follow the guidelines of the General Data Protection Law (LGPD) . According to the law, you can only use this information if it is explicitly stated that it will be for marketing purposes, with the user's approval.
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