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Bringing old clients back to the club is cheaper and easier than attracting new ones. Even if people have left you on their own, it doesn't mean they are lost forever. Sales managers just give up early. Here are the main mistakes salespeople and sales managers make that prevent former clients from being brought back "to the family":

We had a fight — cross off page seo service them out. Do not delete from the database clients with whom you parted ways because of a conflict. Firstly, some time has passed. Secondly, your team of managers and trainers may have changed. Add everyone who stopped training with you to the list of potential returnees.

Once you've had a fight, it's forever. Don't be afraid to bring your clients back after a conflict. In our experience, sometimes it's enough to just call, sincerely apologize, and people are ready to consider your offer again.

Moved, but maybe he'll come. He won't. If you're not a chain, don't try to bring back clients who've moved from your area. An inconvenient location of a club is a more serious argument than a conflict with a trainer or manager. You can argue and make up. You can't make peace with a trip to a fitness center across town. Don't waste your time.



It didn't work now, we'll try later. You need to get the client back, but you only have one try. If you can't establish contact the first time, you've probably lost the person for good. But you did everything you could.

The ROP does not communicate with clients, he is the ROP! If you have lost a client who has been training with you for a long time, and even with a personal trainer, you need to call and return him to the manager. The status of the caller will show the person that he is at least appreciated, and treated especially. What skills should a good sales manager have, you can find out in this article.

Send a letter or text message. No way. Remember about the only chance to restore relations. Only calls and personal meetings are suitable for such a delicate task. You will immediately see the reaction and will be able to remove objections. Text messaging, especially mass, impersonal, with the address "dear client" at the beginning, will cause irritation at best. At worst, you will have to justify yourself to "dear clients" in court.

A 6-point checklist can be used to check how motivated a sales manager is to do his job well.

If you lost it yourself, return it yourself. Mistakes and blunders made by other people are hard to forget. Don't entrust the task of returning a client to a manager who lost him. Let another employee call, it's easier to start from scratch.
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