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CRMS also make the CLV metric easier to optimize as they usually have it pre-built into their software.

Most CRMs can even take Australia Email Database advantage of predictive analytics that allows you to determine Customer Acquisition Costs based on the expected LTV of a prospective customer. And as you scale, you will have access to more data, which improves the accuracy of predictive analytics.

Being able to predict CLV, revenue and profitability can improve your ability to make executive decisions. With a good picture of where your company is going and growing, you can make purchasing decisions and staffing decisions, even leveraging more debt to help you meet future demands with more inventory or infrastructure. Actionable insights can be gleaned from predictions of future purchasing behaviors.



Demonstrating your current business strengths and accurately predicting future growth with a tool like a CRM will also make it easier to find investors and partners. This works best with a subscription model where you can count on recurring income. If your ecommerce business is focused on building long-term customer relationships, then being able to demonstrate a high and improving CLV is just as helpful.

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[Spencer]

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