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"I want to know how to create a sales strategy that produces results." A sales strategy is important in making the most of your company's resources and growing your business. If you make a mistake in how you plan and create your sales strategy, your sales will not increase and you will likely be further away from business success. To avoid this, you need to develop the right sales strategy and maximize your business. This time, we will explain how to create a sales strategy in 8 steps that will definitely produce results. By reading this article, even beginners will be able to create a successful sales strategy. Some people may think that there are eight steps and it seems difficult, but this time we will simply explain the main points so that even those with little experience can easily understand. What is a sales strategy? What is a sales strategy? First, let's understand what a sales strategy is. A sales strategy is a strategy that aims to increase sales and market share by making the most of a company's sales resources . It is no exaggeration to say that maximizing sales is impossible without a sales strategy.

Let me explain in a bit more detail. Sales strategy objectives The purpose of a sales strategy is to develop a strategy or policy for conducting sales most efficiently. Simply put, the purpose of a sales strategy is to sell. We aim not only to acquire new customers, but also to retain existing customers and increase their lifetime value. Differences from sales tactics A similar term to sales strategy is "sales tactics." The UAE Phone Number List difference between sales strategy and sales tactics is as follows: Sales strategy: Selling Sales tactics: Specific ways to sell It is necessary to formulate a medium- to long-term approach to the long-term strategy established in your sales strategy. Three frameworks to help you develop a sales strategy Three frameworks to help you develop a sales strategy Next, we will introduce three frameworks that can be useful in developing a sales strategy. Using this framework will help you develop a more successful sales strategy.



Let me explain. 3C Analysis 3C analysis is a framework derived from the three initials of the following C's: Customer (Market/Customer) Competitor Company 3C analysis finds business opportunities (success factors) by analyzing the three factors above. By conducting a 3C analysis, you can identify your company's strengths and weaknesses and develop an effective sales strategy. SWOT Analysis SWOT analysis is a framework that combines the following letters: Strength Weakness Opportunity Threat By conducting a SWOT analysis, you can categorize events into "external factors that cannot be controlled" and "internal factors that can be controlled." Conducting a SWOT analysis will enable you to identify your company's market opportunities and business challenges. 4Ps Analysis 4P analysis is a framework made up of the following initial letters: Product Price Place (Distribution) Promotion By conducting a 4P analysis, you can compare your company with your competitors and analyze your company's strengths and weaknesses. It is an effective framework for a successful sales strategy because it allows you to find a winning position.
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